April 5th, 2025. Hyatt Ground wasn't just buzzing; it was electric. Thousands of fans, a sea of anticipation, ready for the legendary 1974 AD to celebrate 30 years of rock.The energy was massive, around 10,000 people ready to sing their hearts out. Behind the scenes? That was us, Tingting, stepping onto our own stage as the official communication partner. Our first time handling a concert this huge.
The mission: keep every single fan tuned in. Gate times (3:30 PM sharp!), show start (6 PM!), where to grab momos, where to find help, all the crucial info needed to flow seamlessly to thousands, instantly. No pressure, right? Forget cluttered inboxes or missed social media posts. We knew we needed a direct line. Our instruments of choice? AI-Personalized Targeted Bulk Calls. With typical playback rates hitting around 80%, we knew it was the most direct way to cut through the noise, delivering exactly what attendees needed, right when they needed it.
Hitting the Right Notes with Smart Tech
This wasn't just about blasting messages; it was about precision orchestration. We're talking about placing around 100,000 calls throughout the campaign to keep everyone in the loop. VIP ticket holders got details about their exclusive entry points, while general admission fans received broader updates. Need to remind everyone the main act is starting soon? A quick call straight to their phones did the trick, like a personal nudge from the event manager. And we knew people were listening – our calls to ticket holders had an average playback rate of 70%.
Imagine the chaos if a gate suddenly changed. For us? It meant quick, targeted calls only to the folks heading that way, redirecting them smoothly. That’s how we helped keep the massive crowd flowing, turning potential logistical headaches into non-issues. It felt less like managing a crowd and more like conducting a well-rehearsed orchestra.
